I worked with floral designer Hekmet Ahmed to create a brand & website that captured her otherworldy sensibilities for floral arrangements, tablescapes, and set designs. The chrome wordmark was drawn in reference to the delicately traced perfectly imperfect lines that stems & petals cut through space, with a restrained use of type and color to allow the natural vibrancy of her work to shine through.
View her arrangements
Will Adams is a Chinese teacher focused on language immersion & comprehensible input (CI) acquisition. He teaches kids at the high school level, and speaks at international conferences with other language educators about new & best practices in CI. We developed his red panda logo as a character for story driven excercises in his classroom, and as a cute colorful homage to Chinese culture.
Colapasta is the Michelin Star awarded bastion of chef Stefan De Lorenzo in Santa Monica. I worked with his apparel team on this series of pasta monsters that embody the energy and flavors in his universe of cuisine.
Find them at his restaurant
With direction from founders Darcie Shively & John Kieselhorst, I designed & developed the web experience for Irreverent Teas. The identity is all-in on celebrating maximalism in the age of millenial-modernism, and parodying hyperbolic claims common in the wellness industry. The site reflects Darcy and John’s fondness for eclectisism, Dada, and non-conformity. I made some contributions to illustrations & art direction too.
Experience irreverence
I designed the branding for Fruits of Our Labor collaboratively with Creative Direction from founder Jes Voight. Leaning deep into color and approachable illustrations to communicate their goal of making creativity more accessible to everyone. Their site is built on Squarespace with a customized UI.
Check it out
This project started with a logo sketch that quickly grew into a wordmark, then a full site & brand identity, and now an ongoing partnership; where I work with founder Serena Morris to produce art, animations, and music with a small team of collaborators on her brand She’s Underrated. An online community devoted to putting under-hyped diverse femme icons from fashion & pop culture into the spotlight.
Enjoy the site
Denver Tourism Tapes is a three part fictional tourism guide by CRUD (formerly Phantasmagoria). The series was cut into one feature length film and I had the honor of directing the end credits sequence. You can find the full film on NoBudge or watch the credits here.
Good Love CBD is a Colorado based manufacturer of the most rigorously refined CBD available—at over 99% purity. Creative direction was inspired by the clarity of their straighforward scientific approach and the soothing softness of alleviating anxiety and physical discomfort. Featured on Design Rush among their Best Health and Wellness Packaging Designs collection.
I worked on PopSockets internal marketing team to produce email campaigns, social & video content, and onsite assets. During my time there I directed animated shorts, photoshoots, and designed a TON of emails. Together the team leveled up PopSockets from a Boulder CO startup to an internationally recognized phone accessory brand. Doubling social media reach to just under 500k followers on Instagram alone.
During my internship on the design team at Made I designed pitch decks, hundreds of icons & logos, and a ton of collateral for clients, but the culmination of it all was putting together the employee handbook. A talisman of culture & vibe to inform future creatives. All layouts were hand cut, pasted, and scanned by me, with creative direction on copy & imagery by John Keiselhorst.
Full Case Study