Taking otherwordly florals from LA to the world

Web Design

Branding

ScopeArt Direction
Branding
Web Design
Motion Design
Copy Writing

Live Sitewww.hekscode.com

InfoHekmet Ahmed (aka Heks) is a floral designer living in LA, working with individuals and brands. She creates distinct otherworldly arrangements that elevate any kind of occasion.

To develop Heks’s brand identity we sat down for long deep dive sessions of Q&A, followed by quick iterations on initial directions. The goal was a sleek and futuristic presence that paid homage to the naturally imperfect beauty of flowers.

With the website experience the objective was to convey the same sense of airy sophistication & color as Heks’s floral designs. Leading to a reactive but minimal UI that let’s the arrangements shine. To keep visitors engaged and imbue the site with Heks’s personality I also added a mix of smooth and staccato motion into the otherwise simple typography.

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