Taking otherwordly florals from LA to the world
Branding
Web Design
Motion Design
Copy Writing
To develop Heks’s brand identity we sat down for long deep dive sessions of Q&A, followed by quick iterations on initial directions. The goal was a sleek and futuristic presence that paid homage to the naturally imperfect beauty of flowers.
With the website experience the objective was to convey the same sense of airy sophistication & color as Heks’s floral designs. Leading to a reactive but minimal UI that let’s the arrangements shine. To keep visitors engaged and imbue the site with Heks’s personality I also added a mix of smooth and staccato motion into the otherwise simple typography.