Ke’ài Laoshi

Teaching language with stories and community


Business Cards

Variable Icon System


Logo

Water Bottle

ScopeArt Direction
Branding
Illustration



InfoWill Adams is a Chinese teacher focused on language immersion & comprehensible input (CI). He teaches kids at the high school level, and presents at international conferences with other language educators about new & best practices for acquisition in the classroom. We developed his red panda logo as a character for story driven excercises in his classes, and as a cute colorful homage to his focus language, Mandarin.

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