I worked with floral designer Hekmet Ahmed to create a brand & website that captured her otherworldy sensibilities for floral arrangements, tablescapes, and set designs. The chrome wordmark was drawn in reference to the delicately traced perfectly imperfect lines that stems & petals cut through space, with a restrained use of type and color to allow the natural vibrancy of her work to shine through.
View her arrangements
Will Adams is a Chinese teacher focused on language immersion & comprehensible input (CI) acquisition. He teaches kids at the high school level, and speaks at international conferences with other language educators about new & best practices in CI. We developed his red panda logo as a character for story driven excercises in his classroom, and as a cute colorful homage to Chinese culture.
I worked on PopSockets internal marketing team to produce email campaigns, social & video content, and onsite assets. During my time there I directed animated shorts, photoshoots, and designed a TON of emails. Together the team leveled up PopSockets from a Boulder CO startup to an internationally recognized phone accessory brand. Doubling social media reach to just under 500k followers on Instagram alone.
This project started with a logo sketch that quickly grew into a wordmark, then a full site & brand identity, and now an ongoing partnership; where I work with founder Serena Morris to produce art, animations, and music with a small team of collaborators on her brand She’s Underrated. An online community devoted to putting under-hyped diverse femme icons from fashion & pop culture into the spotlight.
Enjoy the site
I designed the branding for Fruits of Our Labor collaboratively with Creative Direction from founder Jes Voight. Leaning deep into color and approachable illustrations to communicate their goal of making creativity more accessible to everyone. Their site is built on Squarespace with a customized UI.