I worked with floral designer Hekmet Ahmed to create a brand & website that captured her otherworldy sensibilities for floral arrangements, tablescapes, and set designs. The chrome wordmark was drawn in reference to the delicately traced perfectly imperfect lines that stems & petals cut through space, with a restrained use of type and color to allow the natural vibrancy of her work to shine through.
View her arrangements
This project started with a logo sketch that quickly grew into a wordmark, then a full site & brand identity, and now an ongoing partnership; where I work with founder Serena Morris to produce art, animations, and music with a small team of collaborators on her brand She’s Underrated. An online community devoted to putting under-hyped diverse femme icons from fashion & pop culture into the spotlight.
Enjoy the site
With direction from founders Darcie Shively & John Kieselhorst, I designed & developed the web experience for Irreverent Teas. The identity is all-in on celebrating maximalism in the age of millenial-modernism, and parodying hyperbolic claims common in the wellness industry. The site reflects Darcy and John’s fondness for eclectisism, Dada, and non-conformity. I made some contributions to illustrations & art direction too.
Experience irreverence
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