Building a diverse, woman-led, fashion forward community, online and irl
Logos & Marks
Website
SU x Clink Wine Club
SU Film Club
ScopeArt Direction
Branding
Web Design
Motion Design
Copy Writing
Live Sitewww.shesunderrated.co
InfoThis project started with a logo sketch that quickly grew into a wordmark, then a full site & brand identity, and now an ongoing partnership; where I work with founder Serena Morris to produce art, animations, and music with a small team of collaborators on her brand She’s Underrated. An online community devoted to putting under-hyped diverse femme icons from fashion & pop culture into the spotlight.
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